{"id":13328,"date":"2024-12-06T18:28:53","date_gmt":"2024-12-06T17:28:53","guid":{"rendered":"https:\/\/www.esorecycling.it\/?p=13328"},"modified":"2026-04-28T11:42:57","modified_gmt":"2026-04-28T09:42:57","slug":"from-waste-to-resource-macron-and-eso-recycling-together-for-sustainability","status":"publish","type":"post","link":"https:\/\/www.esorecycling.it\/da\/news\/from-waste-to-resource-macron-and-eso-recycling-together-for-sustainability\/","title":{"rendered":"From waste to resource: Macron and ESO RECYCLING together for sustainability"},"content":{"rendered":"

Macron<\/strong> and sustainability are an inseparable combination. Respect for the environment, recycling, recovery and the protection of biodiversity are core principles in the daily commitment of a company that looks to the future. In this context, the partnership with ESO RECYCLING<\/strong> was born, an innovative and technological company specialized in the treatment and regeneration of sports waste, personal protective equipment (PPE) and waste from the fashion industry. In the company\u2019s vision, waste is a resource to be enhanced, materials that can be recovered and given new life through a regeneration process.<\/h3>\n

The end-of-life phase of a product represents a crucial moment, where the choice must be made between disposal or giving the material a second life. Macron has set itself the goal of transforming its no-longer-usable products into new and functional ones, reducing environmental impact and promoting sustainability. The collaboration with ESO RECYCLING goes in this direction, combining expertise and resources to minimize the environmental impact of end-of-life products through a virtuous circular process.<\/p>\n

Macron polyester products, which would otherwise be discarded, are delivered to the ESO RECYCLING \u201cAmato Cannara\u201d plant in Tolentino, in the province of Macerata. Here, through advanced technologies, they are processed and transformed to \u201cbe reborn\u201d as new products. Specifically, Macron materials are turned into sound-absorbing panels, finding applications in various sectors, from construction to work environments, improving acoustic comfort and reducing environmental impact.<\/p>\n

\u201cAt Macron, we are investing in research to improve processes, minimizing environmental impact and promoting greater sustainability,\u201d<\/em> said Antonio Dalle Fabbriche<\/strong>, Head of Quality Control & R&D at Macron. \u201cThis collaboration with ESO RECYCLING represents an important step in our journey towards responsibility and sustainability. With our partner, we share values that enable us to do business in an ethical and responsible way. Our garments are transformed into new high value-added products that contribute to people\u2019s well-being, promoting the circular economy and reducing the consumption of virgin raw materials. This is the future we envision and strive for.\u201d<\/em><\/p>\n

\u201cWe are pleased with the collaboration with Macron, a prestigious partner that has fully understood the value of our project for the recycling of end-of-life sports materials,\u201d<\/em> said Nicolas Meletiou<\/strong>, Managing Director of ESO RECYCLING. \u201cThis synergy represents a concrete step towards a more sustainable future, where sport becomes a driver of environmental responsibility and circular innovation. Together with Macron, we share a clear vision: giving new life to materials, reducing environmental impact and actively contributing to a virtuous circular economy model that we have always believed in.\u201d<\/em><\/p>\n

Macron<\/strong> is an iconic Italian brand in the world of high-performance sportswear<\/strong>, achieving remarkable growth over the past 20 years. Its success is built on a relentless passion for innovative design, superior quality and cutting-edge technologies. Thanks to a deep understanding of the needs of teams, athletes and enthusiasts, Macron creates products that inspire people to perform at their best, enhancing team spirit and helping everyone become the best version of themselves.<\/p>\n

The name Macron derives from the Greek prefix \u201c\u03bc\u03b1\u03ba\u03c1\u03bf\u201d (makro), meaning \u201cgreat\u201d<\/strong>. Ambition and growth are therefore embedded in the name itself. The company logo, the Macron Hero<\/strong>, represents an athlete celebrating the achievement of a goal and embodies the brand\u2019s philosophy: #BecomeYourOwnHero.<\/p>\n

Macron develops its business through three main lines:<\/p>\n

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  1. Technical sponsorships:<\/strong> strategic collaborations with sports teams, federations and organizations, through which Macron provides high-performance sportswear, equipment and customized items tailored to each partner\u2019s needs, with strong brand visibility.<\/li>\n
  2. Teamwear:<\/strong> collections of high-quality, customizable sportswear and equipment for teams at all levels \u2013 from professional to amateur \u2013 across a wide range of sports. These collections cover matches, training and leisurewear, distributed globally through a network of over 170 Macron Sports Hub mono-brand stores and selected multi-brand retailers.<\/li>\n
  3. Individual:<\/strong> this business line includes Padel and Activewear<\/strong> collections and the new Clubhouse<\/strong> line, combining sports performance with lifestyle, merging technical fabrics with the appeal of fashion and iconic Italian style.<\/li>\n<\/ol>\n

    Watch the video:<\/p>\n