A new and prestigious collaboration has been established with Vittoria Group, a company specialized in the production and distribution of bicycle tires, tubulars and inner tubes.
Giving new life to old tires and punctured inner tubes!
The project is called Re-Cycling by esosport® and aims to involve cycling shops and bike workshops across Italy, part of Vittoria’s retail distribution network, in the collection and recovery of bicycle tires and inner tubes.
Stijn Vriends, President and CEO of Vittoria, commented:
“We must work hard to create true circularity in the cycling industry. With the Vittoria Re-Cycling program, we are taking an important first step. We promise that many more will follow!”
“We are pleased that Vittoria has recognized the value of our project for transforming sports waste. Every small action, such as the collection, recovery and transformation of bicycle tires and inner tubes, can represent a real contribution to environmental sustainability as well as an important educational message. The circular economy is a great opportunity to reduce the impact of waste on the environment: it is a team effort, we do it together.”
So stated Nicolas Meletiou, Managing Director of ESO RECYCLING.
Old bicycle tires and punctured inner tubes will be processed at our “Amato Cannara” plant in Tolentino and transformed into impact-absorbing surfaces for playgrounds and athletics tracks.